Research
The evidence behind the sales pitch
We sell accessibility fixes, so of course we have a blog. The difference: every number here is linked to its source, and we say plainly when a figure is a floor rather than a headline. No fear-mongering, no invented stats.
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Googlebot is basically a screen reader: the SEO win hiding in your accessibility backlog
Accessibility is not a direct Google ranking factor, and anyone who tells you otherwise is guessing. But Googlebot and a screen reader read your page the same way: through semantic HTML, headings, alt text, and link text. Fix one and you quietly fix the other.
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Accessibility overlays: the $1,000,000 lie your competitors keep buying
An overlay runs after your page loads and never touches your code. In 2025 the US FTC ordered the biggest vendor to pay $1,000,000 over its claims, and an expert review of 50 overlay sites found no accessibility gain. Here is why the widget fails by construction.
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The EAA hasn't fined anyone yet. Here's why smart shops are fixing accessibility now
The European Accessibility Act has covered e-commerce since 28 June 2025. No monetary fine has landed anywhere yet, but regulators are testing and a French court has ordered Carrefour to fix its site on a six-month clock. The honest picture, and why the calm window is now.
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Your accessibility scanner is lying to you: why "zero errors" proves almost nothing
A clean automated scan feels like a pass. It is not. Tools catch about a third of WCAG issues, and a study of 32 blind users found conformance covered only half the problems they actually hit. What the machine cannot see is the part that loses you the sale.
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The 6 mistakes behind 96% of accessibility failures (and how to fix each)
Just six error types cause 96% of all detected accessibility failures: low contrast, missing alt text, empty links, unlabelled forms, empty buttons, and no page language. The long tail is short. Here is each one and the fix.
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94.8% of the web is broken for someone: inside a scan of a million home pages
WebAIM scanned the top million home pages and found detectable WCAG failures on 94.8% of them, at an average of 51 errors each. And automation only sees the third of the problem that is machine-checkable.
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NVDA, JAWS or VoiceOver: which screen reader your customers actually use
If you test with a screen reader, which one? WebAIM's 2024 survey puts NVDA at 65.6% and JAWS at 60.5%, both on Windows, and VoiceOver at 9.7%. Testing only on a Mac covers under a tenth of your users.
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1 in 6 people, trillions in spending: the customers your checkout turns away
About 1 in 6 people worldwide have a significant disability, a market with an estimated $18 trillion in disposable income. Most shops do not exclude them on purpose. They just never tested with the tools those customers use.
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Your bounce rate is lying: how inaccessible checkouts quietly cost £17 billion
69% of disabled online shoppers click away from sites they find hard to use. They do not complain. They leave, and you file it as a bounce. UK retailers lose an estimated £17.1 billion a year this way.
Want to know where your own shop stands? Our free scan runs the same class of automated checks a regulator's tester starts with, then emails you the findings in plain language. If your shop passes, we say so.